How Erewhon Makes You Think a $20 Smoothie is a Health Investment
How Erewhon Makes You Think a $25 Smoothie is a Health Investment And maybe a down payment on eternal wellness Imagine you’re strolling down the sun kissed streets of Los Angeles. Your heart? Light. Your wallet? If you're anything like me, it's about to get significantly lighter. As you cross the threshold of Erewhon - the organic grocery store (vibe: half yoga retreat, half Coachella VIP tent) - you witness the 20,000 square feet space of beautiful people and beautiful produce. Again, if you're anything like me - you suddenly feel a shift in your priorities. Your savings account doesn't need any more money in it. Maybe your mom was right all along - health really is wealth. Your chakras are what's important now. And ofcourse, what place better than the Erewhon to restore your microbiome to its ideal state. Erewhon knows this about you. Which is why every inch of this store is curated to remind you that wellness is less about nature and more about the carefully...