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Showing posts from September, 2024

How Erewhon Makes You Think a $20 Smoothie is a Health Investment

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   How Erewhon Makes You Think a $25 Smoothie is a Health Investment And maybe a down payment on eternal wellness Imagine you’re strolling down the sun kissed streets of Los Angeles. Your heart? Light. Your wallet? If you're anything like me, it's about to get significantly lighter. As you cross the threshold of Erewhon - the organic grocery store (vibe: half yoga retreat, half Coachella VIP tent) - you witness the 20,000 square feet space of beautiful people and beautiful produce. Again, if you're anything like me - you suddenly feel a shift in your priorities. Your savings account doesn't need any more money in it. Maybe your mom was right all along - health really is wealth. Your chakras are what's important now. And ofcourse, what place better than the Erewhon to restore your microbiome to its ideal state. Erewhon knows this about you. Which is why every inch of this store is curated to remind you that wellness is less about nature and more about the carefully...

American Like Me: Book 1 Post 1

  Honestly, the main reason I chose American Like Me is because of all the Indian last names I recognized on the cover. Padma Lakshi, Kumail Nanjiani, Ravi Patel, Reshma Saujani: I've always deeply loved and valued my culture and ethnicity, and it made me immensely happy to see several people from my background accomplish things important enough to be featured in this book. While I've only read America's memoir as of now, I'm immensely excited to read the rest of this book. I like autobiographies a lot. Things written in first person often engage me because I feel like I'm listening to someone speak. It feels like a very long conversation and I tend to learn a lot from them. America is funny, witty, and has a very impactful way of articulating her emotions. Her story about growing up in an environment where she was forced to navigate what an "American like her" means was quite touching. Growing up as an expat, all I ever wanted as a child was to really fe...

Job Description - Business Development

"Business Development" is such a vague term. I'm not even sure anybody that actually works in the field can clearly identify what it means - except for the fact that your job is to to help make more money for the business. I spent 3 summers trying to find my "dream job." Marketing at Unilever was creative and enjoyable, but I soon learnt that I would be spending 365 days a year designing digital assets for skincare products - which made it less appealing. Assurance at PwC was what I thought I'd always wanted - prestigious, analytical, and rigorous. But when I look back at it, the only thing I actually liked about the role was the glamorous office and the expensive meals. By my third summer, I came to the conclusion that I simply cannot be doing the same thing everyday - I like fast moving environments, I get bored of things quickly, and I need new tasks to intellectually stimulate me. In very simple terms, a social commerce agency sells products on social me...